Always a marketing partner, never a vendor.

Hi!👋
Tailwind Marketing Shop was created from my passion for helping businesses, both big and small, overcome their marketing challenges. After close to 15 years in a variety of strategic marketing roles, I set out on my own to help brands grow in 2023. We partner with brands in a variety of different industries to help them create an effective digital strategy and start executing.
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Justin Krivanek
Owner
Why It's a 'Shop', Not an 'Agency'
Throughout my marketing career, I've worked with a lot of different agencies and had my fair share of poor experiences. There are a few that will be forever etched in my brain and make me feel like a sucker because I fell for their pitch. If I distill down my experience with those lackluster agencies to the core I'm left with a feeling that we spent too much time talking about the work and not enough time acting on it. We were either given large ideas that we weren't ready or capable of executing or we were discussing ideas that weren't truly relevant to what the business needed now. A 'shop' feels like it's true to the working nature we aim to have here at Tailwind -- we love the work, not just the pitch.
What We Do Best
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Advising + Coaching
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True partnership and coaching that blends of years of marketing experience, business acumen, and scaling companies.​ It goes beyond marketing to bring your growth goals to life.
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Strategic Brand Positioning
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We help you center (or recenter) on what it is that makes your brand unique so that you continue introducing yourself to new customers.
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Digital Marketing Strategy
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Development and management (as needed) from the ground up or from good to great depending on your business needs and goals.​​
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