Always a marketing partner, never a vendor.
Hi!👋
Tailwind Marketing Shop was created from my passion for helping businesses, both big and small, overcome their marketing challenges. After close to 15 years in a variety of strategic marketing roles, I set out on my own to help brands grow in 2023. We partner with brands in a variety of different industries to help them create an effective digital strategy and start executing.
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Justin Krivanek
Owner
Why It's a 'Shop', Not an 'Agency'
Throughout my marketing career, I've worked with a lot of different agencies and had my fair share of poor experiences. There are a few that will be forever etched in my brain and make me feel like a sucker because I fell for their pitch. If I distill down my experience with those lackluster agencies to the core I'm left with a feeling that we spent too much time talking about the work and not enough time acting on it. We were either given large ideas that we weren't ready or capable of executing or we were discussing ideas that weren't truly relevant to what the business needed now. A 'shop' feels like it's true to the working nature we aim to have here at Tailwind -- we love the work, not just the pitch.
What We Do Best
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Digital Marketing Strategy
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Development from the ground up, from good to great, or scale.​​​
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Marketing Consulting
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Marketing Contract Work
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Getting your digital marketing strategy off the ground
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Bridging a gap​ within your department due to leave, new project, or proving out a full-time role
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Popular contract capabilities:
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Content Creation, Website Management, AI Marketing, Social Media Marketing, Brand Workshops, Google Ad Management, Meta Ad Management, CRM + Lifecycle Marketing, Ecomm Marketing + Management, Email Marketing, Marketing Automation, Marketing Operations
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Becoming Your Marketing Partner and Generalist by Learning Your Business
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